The Carty Method - Substack

The Carty Method - Substack

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The Carty Method - Substack
The Carty Method - Substack
Why Most Photographers Are Still Undercharging (And How to Fix It)

Why Most Photographers Are Still Undercharging (And How to Fix It)

If you're struggling with what to charge for your photography, you’re not alone.

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Steve Carty
Apr 26, 2025
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The Carty Method - Substack
The Carty Method - Substack
Why Most Photographers Are Still Undercharging (And How to Fix It)
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How to price yourself is one of the most important things to learn as a professional photographer.

If you're struggling with what to charge for your photography, you're not alone.
Most emerging—and even working—photographers were never taught how to confidently price their work. I wasn’t either. I had to learn the hard way, through years of mistakes, underpricing, awkward negotiations, and eventually figuring out the models that work at every stage of a photography career.

Today, I want to share the 10 pricing shifts that changed everything for me—and for the photographers I coach inside The Carty Method.

Apply these 10 points, and you'll start pricing your work the way a professional business owner does, not just a creative trying to survive.

The 10 Pricing Secrets That Will Transform Your Photography Business

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