The Carty Method - Substack

The Carty Method - Substack

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The Carty Method - Substack
The Carty Method - Substack
Content Creates Leads.

Content Creates Leads.

Why Your Posts Aren’t Working (and How to Fix Them)

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Steve Carty
May 17, 2025
∙ Paid
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The Carty Method - Substack
The Carty Method - Substack
Content Creates Leads.
1
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Kaya for Edwin Japan. Photographed on location in Toronto.

What We’re Covering Today

Today I’m breaking down exactly how to use content to attract leads, build trust, and convert clients as a working photographer. You’ll learn:

  • Why your content isn’t generating leads (even if your work is good)

  • How to structure your content strategy around one key framework: VNB

  • What every single piece of content must do to be worth posting

  • 3 simple steps to make your content work harder than ever

  • And how to use platforms like LinkedIn, Instagram and Substack to turn followers into paid clients

If your content has been inconsistent, confusing, or just not getting results—this one’s for you.

Make it to the end and get the biggest tip I’ve ever shared here.

It'll seem simple, yet your not doing it and will change everything.

No bullshit.

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