5 Quick Marketing Tips Photographers can do RIGHT NOW.
As a photographer, you always want to attract high-yield clients who appreciate your work and are willing to pay for it.
Whether you specialize in headshots, fashion, corporate, landscapes, product, macros, or weddings, there are a few things you can do to stand out in a crowded market and book high-yield clients this year. In this post, we'll share five actionable tips to help you refresh your online presence and improve your marketing strategies in 2023.
Refresh Your Headshot: A headshot refresh is an excellent way to re-inspire yourself and reintroduce yourself to your audience. Whether you post your new headshot on your website or social media, it's a great way to remind people of the type of work you do and what you could possibly do for them. Take the time to invest in a professional headshot that captures your personality and style. You want to make sure that your headshot reflects who you are as a photographer and what you have to offer to potential clients.
Refresh Your Website: Your website is your storefront, and it's essential to make a great first impression. Take a look at your website from the perspective of a potential buyer. Is it easy to navigate? Does it showcase your work effectively? Have you done some new shoots that you don't have in your portfolio yet? Make sure to update your portfolio and include your latest work. If you've learned a new skillset since your last refresh, consider showcasing it on your website. Your website should represent you and your business, so treat it accordingly.
Social Media Refresh: Social media is a powerful tool for photographers to showcase their work and attract new clients. Make sure that your social media branding matches your website branding, and update your bio and profile pics. Take a look at your recent posts and make sure they accurately represent your current work. Consider creating a separate professional Instagram account for your photography to keep it separate from your personal life. Use social media to connect with potential clients, collaborate with other photographers, and share your knowledge and expertise.
In-Person Challenge: Networking and building relationships is critical for any business, including photography. Challenge yourself to target four people that you'd love to meet and either share ideas or show your work to. Reach out and schedule in-person meetings or video calls to connect. Use the opportunity to brainstorm ideas, share war stories, or offer insights on how you can help them. Building a network of like-minded individuals in your industry can lead to new opportunities and collaborations. Focus on being of service to others and work will come.
Incorporate Video into Your Marketing: Video is a weapon. It’s a powerful tool for photographers to showcase their personality, style, and expertise. You can use video to explain your process, create educational content, or share behind-the-scenes glimpses of your shoots. Creating video content is a great way to attract an audience and add an amazing element to your marketing. Embrace video and show your face; this will help people remember you and build a connection with you as a photographer. Make a video for your about page, and use it to create a memorable first impression.
I’m hoping these five tips will help you refresh your online presence and improve your marketing strategies in 2023. Remember, your website and social media are your storefront, and it's essential to make a great first impression.
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and Yes… It’s time to embrace video and show your face, use it to create a memorable first impression. Don’t forget, networking is key, so challenge yourself to connect with like-minded individuals in your industry.
By implementing these tips, you'll be well on your way to getting out of your rut and into the flow of booking high-yield clients and achieving success in your photography career.
Keep at it, Don’t give up.
The hardest part is showing up.
Thank you for inspiration and ideas!